Business panel - better communication through Realtime Social Media

How should a company or organization handle real time communication through social media like Twitter? How can you be relevant and useful to your customers? Should you post tweets using your real name or is it more professional to use the company brand? Should you offer customer service and what are the possible effects of that?

The Really Realtime Business panel, led by Mikael Zackrisson (Veckans Affärer) talks about different (and dificult!) aspects of business communication through realtime social media. Including Erik Hörnfeldt (Tre), Karin Zingmark (Viasat), Mona Wallin (Dramaten) and Åsa Broberg (Thomas Cook)