As the first Swedish company (that I'm aware of) <a href="http://www.electrolux.com/" title="Electrolux">Electrolux</a> has launched a <a href="http://newsroom.electrolux.com/" title="social media press room">social media press room</a>, following in the footsteps of companies like <a href="http://www.gmeurope.info/social_media_newsroom/" title="GM Europe">GM Europe</a>.