Management
Backlog: Social media business metrics with Steve Rubel
Some think that social media is free. And yes, most services are but we pay with our time instead. In this chat with Steve Rubel, Director of Insights for Edelman Digital
we talk about social media business metrics, how to measure the value and cost of corporate social media and - return on - not investment or involvement - but time.
Enjoy! Oh, and remember that we talk about this as the upcoming Social+Cash conference!
CEOs need to get on the social media bandwagon
Lesley Pennington made one of the most applauded sessions at the Really Realtime Disruptive Media Conference. Her session should be mandatory for every CEO to watch, so get yours to watch it!
What's the big deal with transparency?
There's a lot of talk about transparency and the importance of transparency in the brave new online media world. At The Really Realtime Disruptive Media Conference two of Sweden's foremost transparency advocates, Brit Stakston and Joakim Jardenberg, talked about the big deal with transparency. And - why your organisation should start the road to transparency today.