Socal Cash. 25th March 2010. Stockholm. Sweden. Join us for a day how YOU get return on investment from social media.

Disruptive Code

Scandinavia's coolest developer conference. Stockholm. In September. Registration opens soon.

Customercentric

The customer makes the business world go around. How doesn't many forget that!

Interviewed in InternetWorld

Posted Tue, 23 Sep 2008 by Annika Lidne
I'm interviewed in the new issue of InternetWorld about social media in an article called <a href="http://www.idg.se/2.1085/1.181246">Let the customers run the company</a>.

Interview: Hans Leijström on the power of communities

Posted Tue, 22 Jan 2008 by Annika Lidne
Starting an online community can be an excellent way for a company to connect and maintain relationships with customers, employees and stake holders. Find out more in this video interview.

How to kill a fan pt. 2: Apple

Posted Fri, 21 Dec 2007 by Annika Lidne
<a href="http://www.apple.com">Apple</a> forces fan site <a href="http://www.thinksecret.com">Think Secret</a> to close down, but is harassing fans really a solid long term strategy? Think not.

Targeting and measuring communication in social media

Posted Mon, 10 Dec 2007 by Annika Lidne
A must-see video interview with media analyst Mattias Östmar, <a href="http://www.prfekt.se">PRfekt</a> (In Swedish).

Facebook Beacon adds opt-out

Posted Fri, 30 Nov 2007 by Annika Lidne
Facebook backs after ny ad system Beacon faces massive critique about privacy invasion.

Online consumer-written reviews are huge

Posted Thu, 18 Oct 2007 by Annika Lidne
Online consumer-written reviews are stepping forward as one of the most important sources for consumer purchase decisions. But how many companies are actually monitoring this content?

Do you know what your "stupid" feature are?

Posted Thu, 09 Feb 2006 by Annika Lidne
<a href="http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html">"It's the [?], stupid!"</a> is another great post by Kathy Sierra at <a href="http://headrush.typepad.com/creating_passionate_users/">Creating Passionate Users</a>. It puts the spotlight on the most meaningful feature of your service or product. Do you know what it is? 'Of course!', you might respond. 'I'm not stupid!' Well, you might be.

Bad profits

Posted Mon, 30 Jan 2006 by Annika Lidne
Some companies are loved by their customers, others loathed. How does a company's practices and their customers' feelings affect long-term profitability?

The bank of the future

Posted Mon, 30 Jan 2006 by Annika Lidne
New technology are changing the way banks and stores communicate and interact with customers.

Designing a positive customer experience.

Posted Wed, 25 Jan 2006 by Annika Lidne
Designing a positive customer experience isn't rocket science, but still that is where many companies fumbles. And it can cost dearly. So get it right. Caring about the customer and the details will get you a long way.
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